Privacy Policy – Perfect Dayze Ltd
Last updated: 9 December 2025
Perfect Dayze Ltd (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and protect your information when you use our website, in accordance with UK GDPR and the Data Protection Act 2018.
Information We Collect
We may collect:
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Name, email address, telephone number
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Billing and delivery address
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Payment information (processed securely via PayPal or EKM – we do not store card details)
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Account login details if you create an account
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Optional demographic information
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Website usage data collected via cookies and analytics tools
Legal Basis for Processing
We process personal data under the following lawful bases:
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Contract: to process and fulfil orders and payments
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Consent: for marketing communications and non-essential cookies
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Legitimate interests: to improve our website, products, and services
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Legal obligation: for accounting and tax purposes
How We Use Your Information
We use your personal data to:
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Process and fulfil orders
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Take and manage payments
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Deliver products and provide customer support
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Maintain internal records and accounts
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Improve our website and services
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Send marketing emails (only where you have opted in)
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Conduct market research and customer surveys
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Personalise your website experience
Third-Party Processors
We may share your personal data with trusted third parties:
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EKM: website hosting, management, and order processing
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PayPal: payment processing
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Marketing and analytics providers: to help us improve our services
All third-party processors are required to handle your data securely and in accordance with data protection law.
Data Retention
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Personal data is retained only for as long as necessary
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Order and customer records are kept to meet legal and contractual obligations
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Accounting and tax records retained for 7 years
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Marketing data retained until you withdraw consent
Your Rights
Under data protection law, you have the right to:
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Access your personal data
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Request correction or deletion of your data
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Restrict or object to processing
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Request data portability
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Withdraw consent at any time
Contact: enquiry@perfectdayze.com
You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).
Security
We use appropriate physical, electronic, and managerial safeguards to protect your personal data from unauthorised access, loss, or misuse.
Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be available on our website.
Cookie Policy – Perfect Dayze Ltd
Last updated: 9 December 2025
What Are Cookies?
Cookies are small text files stored on your device that help websites function correctly and improve your browsing experience.
Types of Cookies We Use
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Essential cookies: required for core website functionality (shopping basket, checkout, login)
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Non-essential cookies: analytics, marketing, behavioural tracking
Third-Party Cookies
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Google Analytics: tracks website usage to improve performance
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Marketing providers: serve ads relevant to your interests
Managing Cookies
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Accept or reject non-essential cookies via the EKM cookie banner
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Manage cookies via browser settings
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Disabling essential cookies may affect website functionality
Consent
Non-essential cookies are only placed on your device after explicit consent. You may withdraw consent at any time.
