The brand is aimed at women who enjoy coastal and mountain-based sports and lifestyles. Roxy was chosen because it sounded like a punk band or club (likely Roxy Miusic and The Roxy respectively), and is also the name of the daughters of both CEO Bob McKnight and founder Alan Green.

Since inception, Roxy has grown to be the largest action sport fashion apparel company for young women. In addition to apparel, it now also produces accessories, hard goods (snow and surf), wetsuits, footwear, books and perfumes.